We're glad to announce that we have won the 2017 LaunchPad competition organised by the London Stationery Show. We were chosen with other 11 stationery brands to take part in this year's Stationery Show free of charge. We will have a stand at this year's London Stationery Show 25-26 April 2017, at the London Business Design Centre.
Here is the official release from the London Stationery website:
There were just over 40 entries for the first-ever LaunchPad competition, run by the London Stationery Show, and the panel of three judges had the task of identifying 12 winning entries to take part in this year’s show free of charge.
Aimed at individuals and companies eager to break into the booming UK stationery industry, each of the 12 winners will be allocated a free display space at the show, which runs on 25 and 26 April at the Business Design Centre in London.
The three judges all know what consumers like and respond to; Rebecca Saunders is head of development at leading online curated marketplace notonthehighstreet.com (NOTHS) and is regularly involved in NOTHS’ own ‘Pitch-Up’ sessions to find potential partners; Kim Harrup-Brook, graphic designer and founder of Elegant Stationery Made In England or ‘esmie’ started her business from scratch, sells through iconic store Liberty amongst others, and understands the challenge of creating a desirable brand and range of products, and Sally Newall is editor of IndyBest, the product reviews section of The Independent, and has a great feel for pricing and what consumers want to buy!
The judges were looking for product that showed clear thought and execution when it came to brand and offer, offered value commensurate with the retail price and which they thought would be of true interest to the UK stationery industry and its huge number of stationery loving consumers.
“We were delighted with the response to our first LaunchPad competition and we’re keen to make it a regular part of the London Stationery Show. We want to encourage and support new companies and products to come forward and showcase their ideas,” says Tim Willoughby, COO at Ocean Media Exhibitions Ltd, which organises the London Stationery Show.
The winners are (in alphabetical order): Archivia, Berjo Creative, By Mrs Carter, David Hayward Designs, Elmo Paperstories, Foggish, My Pretty Circus, Off lines, Ortiedesign, Spots & Stripes Design, Think Trigg and Treewise (See later sheet for more detail on each). They will be travelling to take part in the show from Germany, Gibraltar, Dubai, France, Cheltenham, Cheshire and London and their products range from wrap and greeting cards to notebooks, personalised journals and pens and spincils!
The LaunchPad winners will get exposure to all the leading retailers and suppliers in the stationery industry, receive extensive PR and marketing support from the London Stationery Show and be eligible to enter their products for the 2017 Stationery Awards.
“They will be appearing on the UK’s biggest stationery stage and we’re sure they’ll receive plenty of pertinent feedback from show visitors and fellow exhibitors too,” comments Tim, “All of which is invaluable for those starting out in or testing a new market.”